A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Imagine this scenario: You feel frustrated. You agonize over what the best brand positioning for your business might be, and you get agitated easily because no one ever gave you any clues about brand loyalty or brand extensions, in the first place! Then you get paralyzed and decide, you’ve got to be nuts to pay any attention to this crazy talk about branding.Well, no need to panic! Take a look at this Drive-By Brand Glossary. I call it ‘Drive By’ because if it’s fast, quick and easy and you have a bit of fun along the way, you just might start to feel differently about the personality, the magic and – the power behind your brand!OK, here goes. Six fast ways to get your head around some BrandTalk. These are typical brand glossary terms but with a twist to get you falling madly and helplessly in love with your brand again!TERM #1 | BRAND ESSENCE
All Good Brands have a Big HeartIf you’re the vision master of your brand, you’re certainly steering the future of your business and guiding the myriad of daily business transactions. At the heart of it, you are the ‘beat and soul’ of your business, its driving spirit. The term brand essence refers to the core of your brand and its values. Does your brand have a big heart and soul? Real people (with heart) happen to respond very favorably to heart and soul, they can sense it, spot it a mile away. Try wearing your heart on your sleeve a little more. Articulate your real spirit and the core essence of your brand so it resonates more clearly with your audience. (It’ll hit home, for sure.)TERM #2: BRAND RECOGNITION
All Good Brands like to Stand Out!Remember, the best thing about branding your business is that it puts you in a different league, differentiates you from the rest of the pack. What’s more, it makes it easier for your target audience to see you, spot you, identify you. Critical stuff in business – attracting clients. Think about how much attention you’ve put recently into making your brand soar above your competitors. Remember, your brand wants to live out loud, shine and soar. Give it a little help along the way. (It’ll pay off, guaranteed.)TERM #3: BRAND AUDIT
All Good Brands Get Good Report CardsOK. We’re talking about a comprehensive, unbiased and systematic evaluation of your brand to assess its ‘pulse, vital signs and general overall health. It’s about uncovering what your business is really all about, looking at your brand strategy, story and style of communication. Have you been paying attention to the brand clues embedded in your marketing lately? Nothing like a bit of brand awareness to get you to focus on your brand and what it’s (really) telling your audience. (Remember how a good report card made you feel?)TERM #4: BRAND CHAMPION
All Good Brands Adore a ChampionThink about your fans (clients/employees.) If they’re raving about you, that means they’re loyal, dedicated and supportive, and by definition, they’re your brand champions. Guess what? They’re your best advocates. They spread the good word about your business, your values and everything you stand for. Every healthy business needs engaged, committed and passionate brand champions. How easy do you make it for your storytellers to spread the word? Do you have a group of brand champions surrounding you? (How many on your team?)TERM #5: BRAND GUIDELINES
All Good Brands need to Stay On TrackSure, some rules we hate. Other rules are useful, constructive and help make the world go around. Brand guidelines are a tool to keep your brand on track, your brand aligned, and are designed to build, educate reinforce and motivate you and everybody else on your team. Take a look at what kind of guidelines exist across your brand marketing materials. Consistency is key. Review everything from the style guide for your brand design culture, identity, color palette, language, positioning to your strategic guidelines, tone, attitude, even your brand voice.( What’s the sound of your brand voice?)TERM #6: BRAND REVITALIZATION
All Good Brands Need a Bit of Shaking UpYou know all those healthy drinks that promise to revitalize you when you’re suffering from low energy? Well, if your business is starting to fade a little, look pale or act listless (yes, it happens), you might want to think about a bit of brand revitalization. Try looking through a different lens, so to speak. Take a fresh, new look at your marketing messages. What’s it really telling your target audience? If their eyes are glazing over, it’s time to inject a big healthy dose of energy to refresh your brand, kick start your business. Here’s an important question to ask yourself. How do you really perceive your brand? (This might require serious revving up the engines.)Footnote: This is all about falling in love with your brand because it’s your biggest ally, and if you pay attention to it – nurture it, a little – your business will certainly soar. (No doubt about it.)

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In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

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Input important credentials to obtain freeway service to your account by SIGN UP process.

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Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

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If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.